we all know that kopitiam fever arrived since last few years. the aura of kopitiam make every other person loves to hang out be it for breakfast, big meals or just a cuppa-coffee! its not so much the food that matters, but the environment that give us air to relax and have a laid back chitchat. so what make it so special? i want to share from my view on...
what do i like about kopitiam?
for me, food that they offer is simple yet tasty. its more towards a fast food kindof services, but with a more nutritious value in it. altho the food range is not "wow... a lot!!", but the fact that the selection is just enuff and wholesome make it differ from other food chain outlet
this is the most important thing when setting up a food chain outlet. minimise the technicality, maximaise the environment. average joe & jane always searching for outlet concept that is not too heavy nor to lite and not too cold but not hot. just chillin'~ so where to for chillin' up? of course places that is not stuffy and i would prefer the one that is not air-condition-like but rather water-spray-fan-like. the word is... chillin'!!
families has always the highest rate of visit besides students. of course the location of the outlet matters. for me, i would prefer food outlet that is accommodative to cater small kids and veterans. so the selection of seating areas *normal bench vs comfy seat* does matter~
altho kopitiam services in most places is tip top, some utilise cheap labour *u know what i mean* while i am not against any external cheap labour, but trainings must be provided in order to ensure good services and satisfy customer's expectation. or otherwise, no point of having great place with a remark "the service is sucks!" *oopss!*